3 tips to earn consistent coverage

This post can originally be found  here   One of the most important jobs of a PR professional is securing placements in the media, but what do you do when a client doesn’t have groundbreaking product announcements or exciting customer wins? A smart PR practitioner knows that you don’t just passively wait around for hard news to … [Read more...]

Why women dominate PR

This Post Can Originally be found here   That women are so prevalent in the public relations business should be news to no one (especially frequent visitors to this site). It’s a fact that women comprise 63 percent of PR specialist roles and 59 percent of PR management positions, according to the Bureau of Labor Statistics. … [Read more...]

Have You Created a Strategic Event Partnership, Lately? (Here’s How)

This Post can be originally found hereStrategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach.  The occasional … [Read more...]