How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

Show me the money – PR agency pricing structure fundamentals

Adelina Peltea   This post can originally be found here In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in … [Read more...]

7 Reasons You Work in PR (& Love It!)

This post can originally be found here 7 Reasons You Work in PR (& Love It!) We've all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock … [Read more...]

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

5 media relations techniques that don’t involve pitching

This post can originally be found here By Kevin Anselmo For now on, I want PR professionals to think about whether their job is "media relations" or "media blasting." Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant … [Read more...]

8 Tips for Getting More Publicity for Your Events

Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.  It's not just the number of reporters and photographers at an event, but their influence and reach that counts, publicity pros say. Photo: Hechler Photography By Alesandra Dubin Publicity … [Read more...]

A NEW YEAR, NEW YOU

NEW YEAR, NEW YOU! Resolve to take your career to the next level. Get the essential business skills your need to successfully start your business in just 5 weeks.   Women In PR Present: Starting Your Own Public Relations … [Read more...]

NEW PR BOOK ALERT

NEW PR BOOK ALERT

Our Co- Founder of Women In PR Anje Collins has published her first book! PR Related- How To Start & Build A Successful PR Agency. ABOUT PR RELATED PR Related describes in detail how to successfully  start and build a public relations firm.  This one –of-a kind book is bursting with creative tips, instructions, theories and guidance, … [Read more...]

HIRING A PUBLICIST? READ THIS FIRST…

by londonnicole This post can be originally found here So, you’re the next incredible brand on deck and you’re ready to hire a publicist? Read this first: Know exactly what a publicist does. A publicist/PR pro is a public relations practitioner. And, public relations is the art of influencing public perception using strategic … [Read more...]