How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

5 essentials for getting ahead in your PR career

By Mickie Kennedy  This post can be found here       Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point: You … [Read more...]

Show me the money – PR agency pricing structure fundamentals

Adelina Peltea   This post can originally be found here In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

7 best ways to start your PR career

By:  Meaghan McClellan                                        This post can be originally found here When you navigate the choppy waters of the PR world, you have to be the press and the person who deals with the press all at once. This can be a tricky juggling act if you're just beginning to spread your wings in the PR world. Luckily, with … [Read more...]

7 Reasons You Work in PR (& Love It!)

This post can originally be found here 7 Reasons You Work in PR (& Love It!) We've all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock … [Read more...]

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]