NEW YEAR, NEW YOU! Resolve to take your career to the next level. Get the essential business skills your need to successfully start your business in just 5 weeks.   Women In PR Present: Starting Your Own Public Relations … [Read more...]

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here Your advice is not only valued, as a hired PR professional, wise counsel is required. So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster. Discouraging clients from … [Read more...]

PR pro: Don’t call us marketers

By Kevin Allen The original post can be found here Earlier this year, I published a piece that may have suggested that PR is a “fallback” career for journalists. The piece garnered 50+ comments; clearly, some PR folks are easily offended. List Brian Kilgore among the easily offended. He recently penned a piece for The Huffington … [Read more...]

The Most Influential Personal Style Bloggers Right Now

This blog can be originally found here By: Lauren Sherman Some say the age of the personal style blogger is over. Today, the girl needs more than an outfit, a boyfriend, and a camera. Bloggers need to think about production quality, editorial strategy, and affiliate programs to really gain a foothold on the web. They are more like … [Read more...]

5 things not to expect from an unpaid intern

Don't be surprised if they come in late or don't give their all. Without being paid, they have less motivation to do either and can damage your business, argues this PR pro. By Hannah Stacey     Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications … [Read more...]

Corporate to Agency Life: Differences Between the Two

By Yvette Pistorio  This post can be found here I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really showed me how … [Read more...]

5 Ways To Get Editorial Coverage From Bloggers

By: Cassie Boorn  Post can be found here I often get asked how brands can get editorial coverage from bloggers and while the answer varies for every brand, understanding the blogging landscape is the first step. Getting earned coverage from bloggers can be much more complex than getting traditional media coverage. Why? Editors and … [Read more...]

15 Shakespearean quotes for PR pros

By Shonali Burke  This post can be found HERE Last week, when you realized Friday was Mar. 15, did you think of "The Ides of March" and secretly decide to watch your back? If you did, then like me, you're a fan of Bill the Bard, except you probably know him by another name: William Shakespeare. It's thanks to Shakespeare's "Julius Caesar" … [Read more...]

A Publicist Who Sees No Need to Duck Calls

A Publicist Who Sees No Need to Duck Calls

By MICHAEL CIEPLY and BROOKS BARNES LOS ANGELES — Not many years ago, the top players in Hollywood publicity called back when they were good and ready. It was all about access — or the refusal to give it. Today, Kelly Bush smashes straight into the fray via videophone, social network, e-mail barrage and an all-in attitude. “We’re at the … [Read more...]

How to Write a Sponsor Letter for an Event

How to Write a Sponsor Letter for an Event

A sponsor can benefit your organization's programs and events by providing financial support or donating supplies or other goods. When you request sponsorship from a corporation or a business, it is important to write a letter clearly asking for what your organization needs. It is also key for organizations to consider how they can publicly … [Read more...]