How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

Should ‘press release’ be part of your pitch’s subject line?

By Gijs Nelissen  This post can be originally be found here     Is it more effective to let email recipients know they are receiving a press release? Public relations professionals frequently ask that. As a provider of tools for PR teams, we were keen to find an answer. Stop, look, and listen In talking with a lot of … [Read more...]

5 signs you’re not cut out for PR

By Scott Signore  This post can be originally found here While my firm is incredibly fortunate to employ some of the very best PR and social media practitioners, we’ve also had a number of staff members who simply weren’t cut out for our business. Sure, they were good, hard-working people, but the writing was on the wall early on that they … [Read more...]

HIRING A PUBLICIST? READ THIS FIRST…

by londonnicole This post can be originally found here So, you’re the next incredible brand on deck and you’re ready to hire a publicist? Read this first: Know exactly what a publicist does. A publicist/PR pro is a public relations practitioner. And, public relations is the art of influencing public perception using strategic … [Read more...]

How to Write a Rockstar Twitter Bio

By: Amy-Mae Elliott This post can originally be found here What does your Twitter bio say about you? Don't think in terms of cold, hard facts — what does it really reveal about you to others?As we've recently discussed on Mashable, your bio is one of the major factors that people take into consideration when deciding whether or not to … [Read more...]

PR Pros: Choosing Clients’ Causes Carefully

By: Toni L. Rousell                   Original Post can be found here Your advice is not only valued, as a hired PR professional, wise counsel is required. So, how do you help your clients choose the causes they support? Being driven by emotions or going with what’s popular, is sure to be a recipe for disaster. Discouraging clients from … [Read more...]

PR pro: Don’t call us marketers

By Kevin Allen The original post can be found here Earlier this year, I published a piece that may have suggested that PR is a “fallback” career for journalists. The piece garnered 50+ comments; clearly, some PR folks are easily offended. List Brian Kilgore among the easily offended. He recently penned a piece for The Huffington … [Read more...]