How to craft your PR strategies for fall

    By Mihaela Lica-Butler  This article can be found here PR pros don't change their strategies with the seasons; they just improve their menus with fresh ingredients that spice up conversations, trigger public interest, and add value to a storyline. All business owners should take advantage of holidays to reach … [Read more...]

How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

A PR pro’s 10-point media relations checklist

By Austin Cross   This post can be originally found here   We've got a different kind of 10 commandments for you today. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or, at least, they probably did, because it wouldn't be long before medieval Europeans realized mass communication … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

Five Ways to Fight Spin and Change the Perception of the PR Industry

By: Gini Dietrich      This post can originally be found here Last night, at Third Tuesday in Toronto, a question came up during the Q&A portion. The attendee wanted to know if we’re ever going to win the fight against spin. Her point? Spin works. Negative campaigns work. We want to watch the train wrecks. We’re more interested … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

5 media relations techniques that don’t involve pitching

This post can originally be found here By Kevin Anselmo For now on, I want PR professionals to think about whether their job is "media relations" or "media blasting." Many journalists rightfully complain about some of the terrible tactics public relations professionals employ. From what I see and hear, this complaint has some warrant … [Read more...]

7 ways to successfully pitch TV

By Russell Working    This post can originally be found here Tweet Editor's note: This story is taken from Ragan Communications' new distance-learning portalRaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.You … [Read more...]

Tips for PR pros planning a 2014 editorial calendar

By Carrie Morgan  This post can originally be found here If you’re the kind of uber-efficient PR pro who organizes Outlook into client-specific folders, keeps client folders for years after they’ve evaporated, and alphabetizes books and CDs, this post is for you. If you’re a new PR professional still learning the ropes, this might … [Read more...]