A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

8 questions to ask before you design your website

By:  Paige McDaniel                                                        This post can originally be found here When clients or friends tell me they plan to design a new website, I get curious and excited. What colors are they going to go with? What are their SEO goals? What layout are they using? Creating a personal or business website … [Read more...]

Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

5 essentials for getting ahead in your PR career

By Mickie Kennedy  This post can be found here       Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point: You … [Read more...]

Show me the money – PR agency pricing structure fundamentals

Adelina Peltea   This post can originally be found here In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in … [Read more...]

The Lori & Cher Show

Don't forget to join us tonight on Youtube at 9PM. We are broadcasting live with the one and only Anje Collins, the co-founder of Women In PR. We'll be talking all things "PR Related" including the LA Clippers PR Nightmare from all sides. Join us and submit your questions right here:https://plus.google.com/u/0/events/c6krgsevbho5321kq0rfbkfm3cs … [Read more...]

A PR pro’s 10-point media relations checklist

By Austin Cross   This post can be originally found here   We've got a different kind of 10 commandments for you today. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or, at least, they probably did, because it wouldn't be long before medieval Europeans realized mass communication … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]