How to craft your PR strategies for fall

    By Mihaela Lica-Butler  This article can be found here PR pros don't change their strategies with the seasons; they just improve their menus with fresh ingredients that spice up conversations, trigger public interest, and add value to a storyline. All business owners should take advantage of holidays to reach … [Read more...]

How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

8 questions to ask before you design your website

By:  Paige McDaniel                                                        This post can originally be found here When clients or friends tell me they plan to design a new website, I get curious and excited. What colors are they going to go with? What are their SEO goals? What layout are they using? Creating a personal or business website … [Read more...]

Improve Your Pitching Immediately with these 5 Expert PR Tips

By:Rebekah Epstein   This post can originally be found here   When it comes to the media relations function of traditional PR, there is one goal: to get press coverage.  To accomplish this and make your clients happy, you have to know how to pitch effectively. I know, easier said than done. Pitching can definitely be a … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

Should you quit your marketing or PR job this year?

By Margie Clayman   This post can be found here '   I recently read an article on LinkedIn that got me a riled up. The article was by Jim Altucher, a man who has made a living writing articles and blog posts that people have defined as "edgy," "real" and "raw." This particular article was titled "10 Reasons You Have to Quit Your … [Read more...]

5 essentials for getting ahead in your PR career

By Mickie Kennedy  This post can be found here       Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point: You … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

7 best ways to start your PR career

By:  Meaghan McClellan                                        This post can be originally found here When you navigate the choppy waters of the PR world, you have to be the press and the person who deals with the press all at once. This can be a tricky juggling act if you're just beginning to spread your wings in the PR world. Luckily, with … [Read more...]