How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

10 boring PR tasks you can automate

By Frederik Vincx                              This post can be found here Could a robot do a PR pro’s job? For now and the foreseeable future, the answer is no, PR will remain a human-powered industry. Robots won’t automate PR pros out of a job, but they can help us automate repetitive tasks, freeing up time to focus on the fun parts … [Read more...]

The end of the press release?

By Gregory Galant   The original post can be found here   Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists, the press release was essential. Those days are long gone because: Journalists don't want to write about something … [Read more...]

The Lori & Cher Show

Don't forget to join us tonight on Youtube at 9PM. We are broadcasting live with the one and only Anje Collins, the co-founder of Women In PR. We'll be talking all things "PR Related" including the LA Clippers PR Nightmare from all sides. Join us and submit your questions right here:https://plus.google.com/u/0/events/c6krgsevbho5321kq0rfbkfm3cs … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

10 Traits of Talented Public Relations Pros

by Your Coffee Break 1. Be a strong communicator and relationship builder Relationships are everything in public relations. The basis of our industry is the ability to form relationships and build rapport with clients and the media. Working as a public relations professional requires you to be sociable, friendly and approachable. Having … [Read more...]