How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

A call for the end to the 24-hour pitch follow-up

By Matt Lindner   This post can be found here I get pitched dozens of stories by publicists on a daily basis. After the initial pitch comes the inevitable follow-up designed to bump the pitch to the top of my inbox, generally after around 3-4 days. I've been a member of the press for nearly a decade now, so I’m used to it. I also worked … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

The end of the press release?

By Gregory Galant   The original post can be found here   Once upon a time, before the Internet was a go-to resource, when postal mail and faxes were key ways to disseminate detailed information to journalists, the press release was essential. Those days are long gone because: Journalists don't want to write about something … [Read more...]

5 essentials for getting ahead in your PR career

By Mickie Kennedy  This post can be found here       Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point: You … [Read more...]

7 Reasons You Work in PR (& Love It!)

This post can originally be found here 7 Reasons You Work in PR (& Love It!) We've all read and heard how the PR industry is fast-paced, competitive and often lands on “most stressful” lists. And when newbies come into our office, I often share the following: 53 Signs You Work in PR Indeed, it’s a bit of a reality check (shock … [Read more...]

11 Things the Media Does That Piss Off PR

By Patrick Coffee  This post can originally be found here But you said you liked the pitch!!! Last week we ran a guest listicle about the top things public relations flacks do that piss off our media contacts. We’ve seen a lot of these lists, and the whole thing sometimes feels like a bit of a one-sided conversation, so in a follow-up … [Read more...]

Three Things PR Pros Should Do To Get The Most Out of Social Media

Three Things PR Pros Should Do To Get The Most Out of Social Media

By: Kristina Markos and Maria Baez Video Companion of this Article: https://www.youtube.com/watch?v=qhAvcgt7yOo It’s no secret that public relations and social media are synonymous in today’s viral landscape.   Consequently, clients are expecting that a lively social media presence will play a role in public relations initiatives … [Read more...]

Pros and Cons of Keeping Your Personal and Business Social Media Life Separately

Posted by Ann Smarty to Social Media Somewhat recently I have been seeing a trend developing with professional accounts on social media sites. They have been becoming more personal, and that line that was once so clear between personal and professional life is being blurred. People are even inviting their clients, bosses, coworkers and … [Read more...]

Corporate to Agency Life: Differences Between the Two

By: Yvette Pistorio- This post can be found here   I come to you to talk about the differences between corporate to agency life because I’ve done both. I worked on the corporate side for the first five years of my career. Only recently (about seven months ago) did I join an agency. Moving from corporate to agency life really … [Read more...]