Show me the money – PR agency pricing structure fundamentals

Adelina Peltea   This post can originally be found here In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in … [Read more...]

The Lori & Cher Show

Don't forget to join us tonight on Youtube at 9PM. We are broadcasting live with the one and only Anje Collins, the co-founder of Women In PR. We'll be talking all things "PR Related" including the LA Clippers PR Nightmare from all sides. Join us and submit your questions right here:https://plus.google.com/u/0/events/c6krgsevbho5321kq0rfbkfm3cs … [Read more...]

A PR pro’s 10-point media relations checklist

By Austin Cross   This post can be originally found here   We've got a different kind of 10 commandments for you today. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or, at least, they probably did, because it wouldn't be long before medieval Europeans realized mass communication … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

7 best ways to start your PR career

By:  Meaghan McClellan                                        This post can be originally found here When you navigate the choppy waters of the PR world, you have to be the press and the person who deals with the press all at once. This can be a tricky juggling act if you're just beginning to spread your wings in the PR world. Luckily, with … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

10 signs you’re an old-school PR pro

This post can be found here Can you imagine pitching media without email or distributing a press release without online forms? Think about how long that would take. It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything … [Read more...]

5 reasons women are effective PR leaders

This post can originally be found here By Christine Pietryla While women have made major strides in the workforce in the past few years, they hold on average fewer senior level positions than their male counterparts. This is even more striking in PR. Although nearly 80 percent of the public relations industry is comprised of women, about … [Read more...]

16 networking mistakes that can derail your career

By Jim Dryburgh This post can be found here Networking is a skill that can help you develop long‐lasting business and social relationships.As with most skills, you can network well or poorly—perhaps to the detriment of your career.Here are the 16 most common networking mistakes to avoid:1. You think you don't know anyone. You are connected … [Read more...]

HOW TO WRITE SO EDITORS DON’T HATE YOU

  This post can be found here As a writer, it pains me to say that I don’t always know exactly what people will gravitate to and read, instead, I try and identify the type of story a publication would choose to print, or not. While editing yesterday evening,  my frustration became so intense that I recalled  a post from Women in PR, “PR … [Read more...]