How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

5 things not to expect from an unpaid intern

By Hannah Stacey       This post can originally be found here Ah, the PR internship. That much-maligned rite of passage for anyone hoping to make their way in the communications world. It’s a bit like that inevitable bin-dunking you get on your first day of junior school (just me, then?) or learning to drive: Painful and a bit … [Read more...]

Should you quit your marketing or PR job this year?

By Margie Clayman   This post can be found here '   I recently read an article on LinkedIn that got me a riled up. The article was by Jim Altucher, a man who has made a living writing articles and blog posts that people have defined as "edgy," "real" and "raw." This particular article was titled "10 Reasons You Have to Quit Your … [Read more...]

Show me the money – PR agency pricing structure fundamentals

Adelina Peltea   This post can originally be found here In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in … [Read more...]

A PR pro’s 10-point media relations checklist

By Austin Cross   This post can be originally found here   We've got a different kind of 10 commandments for you today. Shortly after Johannes Gutenberg gave the world the printing press, someone invented the PR pitch. Or, at least, they probably did, because it wouldn't be long before medieval Europeans realized mass communication … [Read more...]

10 signs you’re an old-school PR pro

This post can be found here Can you imagine pitching media without email or distributing a press release without online forms? Think about how long that would take. It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything … [Read more...]

What to Consider as you Plan for Next Year

By: Adrianna  This post can originally be found here Early December is generally the time you start presenting PR plans for the next year. Pulling together a yearlong PR plan is a boatload of work. Last year, I pulled together some tips for planning for the New Year, but also found the below tidbits to be extremely helpful this … [Read more...]

8 tips for getting your press releases read and shared

By:Russell Working  This post can originally be found here   The press release is dead—or so we keep hearing. But somebody forgot to tell Sarah Skerik, vice president of content marketing for PR Newswire. "No one reads press releases?" she says. "I'm sorry, I have data otherwise. People read them by the millions." The thing … [Read more...]

Three Things PR Pros Should Do To Get The Most Out of Social Media

Three Things PR Pros Should Do To Get The Most Out of Social Media

By: Kristina Markos and Maria Baez Video Companion of this Article: https://www.youtube.com/watch?v=qhAvcgt7yOo It’s no secret that public relations and social media are synonymous in today’s viral landscape.   Consequently, clients are expecting that a lively social media presence will play a role in public relations initiatives … [Read more...]

Video Catches Publicist Rudely Denying Interview

By Matt Wilson  This post can originally  here Big events where PR pros accompany clients can be really stressful. Sometimes, the pressure can have an adverse effect on one’s mood.That seems to be what happened to ID PR’s Bryna Rifkin, a publicist for stars including Jennifer Lawrence, Julia Louis-Dreyfuss, and Michelle Rodriguez, among others, … [Read more...]