How to craft your PR strategies for fall

    By Mihaela Lica-Butler  This article can be found here PR pros don't change their strategies with the seasons; they just improve their menus with fresh ingredients that spice up conversations, trigger public interest, and add value to a storyline. All business owners should take advantage of holidays to reach … [Read more...]

How to Choose Between In-house vs Agency Fashion PR

This article can be found via PR Couture How to Choose Between In-house vs Agency Fashion PR Pick up any PR textbook and you’ll notice the author tends to assume that working in PR means working as a company employee (they also seem to only focus on PR as it relates to healthcare, finance, oil companies, etc but that’s a rant for another … [Read more...]

How not to annoy journalists

By Kevin Allen                                                       Post can be found here The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a … [Read more...]

8 questions to ask before you design your website

By:  Paige McDaniel                                                        This post can originally be found here When clients or friends tell me they plan to design a new website, I get curious and excited. What colors are they going to go with? What are their SEO goals? What layout are they using? Creating a personal or business website … [Read more...]

Should you quit your marketing or PR job this year?

By Margie Clayman   This post can be found here '   I recently read an article on LinkedIn that got me a riled up. The article was by Jim Altucher, a man who has made a living writing articles and blog posts that people have defined as "edgy," "real" and "raw." This particular article was titled "10 Reasons You Have to Quit Your … [Read more...]

5 tasks for every PR person’s daily to-do list

By Matt Cochran   Post can originally be found here Spring weather and the fact that the year is a quarter over make it an excellent time to examine what’s working in your daily routine and what needs to be adjusted. Recently, I analyzed my day and identified five habits that underpin a typically successful day at the office. … [Read more...]

4 Common Mistakes PR Pros Make on Twitter

This post can originally be found here by Ben Murray   Twitter is by no means a new platform, yet for some reason, many PR pros—and professionals of all stripes—continue to misuse, misunderstand and not fully take advantage of it. Here are four common mistakes PR professionals are making on Twitter, and how they can fix them. Lacking … [Read more...]

5 internship opportunities you may not have considered

This post can be originally be found here An internship with a high-profile agency is practically every PR student’s dream. The chance to learn new skills and connect with important contacts makes reaching for that prime agency spot a major goal for a number of public relations hopeful, but sometimes, for whatever reason, that agency … [Read more...]

10 signs you’re an old-school PR pro

This post can be found here Can you imagine pitching media without email or distributing a press release without online forms? Think about how long that would take. It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything … [Read more...]

5 great PR books to keep on your shelf

By:   Mickie Kennedy  This post can originally be found here A truly educational book is one you can pop open to any page at any time and, even though you’ve pored over the book many times, still find something to learn. There aren’t that many books out there like that. However, here are five that should have a permanent space on your … [Read more...]